Content Lead - Guatemala City - Cognits

Descripción

Cognits, a leading name in the Technology industry, is seeking to recruit a dynamic, innovative, and skilled professional for the position of Content Lead. The successful candidate will have the opportunity to work in an intellectually stimulating environment and make valuable contributions to the company's growth and success. They will be responsible for developing and implementing content strategies, ensuring high-quality content production, and leading a team of content creators. If you are passionate about technology and have a knack for creating engaging and impactful content, Cognits offers you a platform where your creativity and expertise will be valued and nurtured.

Tasks

General Description

We are seeking a dynamic and experienced Content Lead to lead our content strategy and execution for client websites. The ideal candidate will have a strong editorial background and experience redesigning websites that are customer centric. Exceptional leadership skills, and a proven track record of creating and managing engaging content across various digital platforms is essential. You will lead the content strategy for our client's website project, ensuring engaging, informative, and SEO-optimized content that drives conversions and stronger brand affinity. You will also lead the content creation process, manage content creators, review content, manage workflows, and collaborate with stakeholders to deliver a content strategy that aligns with client business goals.

Roles and responsibilities

• Develop and execute a comprehensive digital content strategy aligned with client objectives and target audience.
• Conduct competitor analysis and existing content audits to identify market context and opportunities better meet customer needs.
• Define strategic content pillars and create a compelling content calendar for various content types (blog posts, videos, product explainers, marketing landing pages, product description pages, etc.).
• Manage content creation workflow, assigning tasks to art copywriters, editors and art directors.
• Collaborate with designers, art directors, developers, and other stakeholders to ensure consistency and integration of content with the overall website experience.
• Optimize content for search engines (SEO) to improve website visibility and organic traffic.
• Analyze content performance through web analytics and make data-driven recommendations for improvement.
• Stay up-to-date on content marketing trends and best practices, suggesting innovative content formats and techniques.

Skills

Soft Skills

• Leadership and team management
• Communication and collaboration
• Project management and organization
• Problem-solving and critical thinking
• Creativity and innovation

Content Creation

• Writing
• Editing
• Content structuring / taxonomy
• Storytelling / Storyboard creation

Content Strategy

• Website content audit and content evaluation / scoring
• Keyword research
• Competitor analysis
• SEO optimization
• Content roadmaps
• Content calendar management

Content Management Systems

• WordPress
• Contentful
• Other relevant platforms

Web Analytics

• Google Analytics
• Other analytics tools

Marketing Tools

• Screaming Frog (or similar SEO audit tool)
• Content marketing platforms
• Social media management tools

Requirements

• 6+ years experience as digital content lead.
• Bachelor's degree in English / Creative Writing or related field.
• Proven experience as a content leader, with copywriting skills and strong portfolio of work.
• Courses or certifications in content marketing, SEO, and content strategy.
• Experience in B2B or B2C content marketing.
• Understanding of web accessibility guidelines and inclusive writing practices.
• Knowledge of user-centered design and user experience principles for content integration.

Requirements

Education

• Bachelor's degree in Marketing, Communication, Journalism, or related field, or equivalent experience.
• Fluent in English (written and spoken) for seamless communication with international clients and teams.