- Communication and collaboration
- Creativity and storytelling
- Attention to detail and accuracy
- Problem-solving and critical thinking
- Ability to follow brand guidelines and adapt writing style
- Persuasive writing
- Headlines and brand voice and tone
- Calls to action
- Writing for SEO performance
- WordPress
- Contentful
- Other relevant platforms
- Translate content strategy into engaging and effective copy, adhering to brand voice and target audience.
- Write various types of website copy, including branded content and service offerings, product descriptions and explainers, marketing landing pages, blog posts, page headlines, calls to action, and more.
- Conduct keyword research and optimize copy for search engines (SEO).
- Edit and proofread existing content for clarity, accuracy, and consistency.
- Collaborate with the Content Lead and other stakeholders to ensure brand consistency and message alignment.
- Stay informed about copywriting trends and best practices, suggesting innovative writing approaches to enhance user engagement.
- Bachelor's degree in English, Communication, Marketing, or related field, or equivalent experience.
- Advanced English (written and spoken) for effective communication with the Content Lead and understanding client requirements.
- 3+ years experience as digital copywriter.
- Bachelor's degree in English / Creative writing or related field.
- Proven experience as a copywriter with a strong portfolio of work.
- Basic understanding of SEO principles.
- Experience in B2B copywriting and/or SaaS/tech copywriting
- Knowledge of web accessibility guidelines and inclusive writing practices.
- Strong understanding of websites and customer-centric design principles
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Content Lead
Encontrado en: Talent GT S2 - hace 4 días
Cognits Guatemala City ContractCognits, a leading name in the Technology industry, is seeking to recruit a dynamic, innovative, and skilled professional for the position of Content Lead. The successful candidate will have the opportunity to work in an intellectually stimulating environment and make valuable co ...
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Amazon Marketing Lead
Encontrado en: Talent MX C2 - hace 5 días
Sagan Guatemala City De jornada completaPosition: Amazon Marketing Lead · Location: Remote (EST Timezone) · Work Schedule: Monday-Friday, 9 AM- 5 PM (EST) · About Us: · Our company is a full-service marketplace agency that manages marketplaces such as Amazon, Walmart, Target, and TikTok Shop on behalf of ambitious bran ...
Copywriter - Guatemala City - Cognits
Descripción
You must be able to work as Contractor / 6 months project (with possible extention)
You must be fluent in English (written and spoken) for effective collaboration with international clients and teams.
General Description
We are looking for a talented and creative Website Copywriter to join our team. The ideal candidate will have a passion for storytelling, a keen understanding of brand voice, and the ability to craft compelling and engaging copy for client websites. You will craft compelling and persuasive content that engages users, promotes our client's brand, and drives conversions, following an established content strategy and content creation plan. You will write clear, concise, and SEO-optimized text for all matter of website content, including branded content and service offerings, product descriptions and explainers, marketing landing pages, blog posts, and other content types as needed.
Skills
Soft Skills
Copywriting Techniques
Content Management Systems
Tasks
Roles and responsibilities
Requirements
Education
Requirements
Benefits
15 days off - paid.
Join Cognits, a leading technology company in need of a creative Copywriter. Bring your talent to our dynamic team and make an impact in the tech industry.