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Guatemala City

    Brand Marketing Assoc Manager - Guatemala City - PepsiCo

    PepsiCo
    PepsiCo Guatemala City

    hace 1 semana

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    De jornada completa
    Descripción
    Overview

    We Are PepsiCo

    Join PepsiCo and Dare for Better We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place.

    Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries.PepsiCo has recognized brands such as MIRINDA, GRAPETTE, DORITOS, TORTRIX, CEBOLLITAS, CHICHARRONES CRIOLLOS, HOJUELITAS, among others.

    A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.

    Know more: PepsiCoJobs

    Join PepsiCo, dare for better.

    Responsibilities

    The Opportunity

  • Responsible for execution of plan to achieve AOP target, leveraging category materials (comms & innovation)
  • Execute outstanding marketing calendar that covers full demand journey from consumer to shopper, adapt and course correct to local business, market, media & customer conditions.
  • Manage local media planning and execution
  • Represent BU Marketing in relevant Connectivity calls with Beyond MX team.

    • Your Impact

    As Brand Marketing Assoc Manager - C&C Caricam your scope would consist of

  • Translate brand strategies into brand plans, brand positioning and go-to-market strategies assuring the right portfolio Role & Contribution for Business Results:
  • Leading TCP process for each brand, defining portfolio objectives and strategy connecting the regional strategy from beyond MX team and tropicalized to each country.
  • Assure Brand ́s objectives within its portfolio aligned with Portfolio overall Role
  • Assure the correct implementation of brands strategies in CARICAM markets.
  • Provide direction to Brand Marketing analys report and field marketing coordinators of the brand ́s plans and strategies
  • Guarantees the correct measurement and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) within the brands of his/her portfolio:
  • Persuasive Equity Building Programs
  • Direction to Brands in Communication Development
  • Maximize Advertising Resources
  • Deep understanding of media mix
  • Assure the right communication briefs by brands
  • Assure the correct allocation of investment according to brand's media plan
  • Analyze how the brands are positioned in the market and crystallize targeted consumers insights in order to enhance current Brand KPI's (Value, Volume Sales, Profitability, Share):
  • Define the right portfolio mix according to the brand's demand space
  • Assign resources to the brands based on segment ́s & market opportunities
  • Provide portfolio profitability analysis & enabling his / her team to do this by brand
  • Oversee marketing and advertising activities to ensure consistency with product line strategy
  • Ensures efficient resource allocation:
  • Efficient A&M administration / (ROI mentality)
  • Priories within his /her portfolio big bets & big opportunities
  • Innovation Pipeline Strategic Direction to his/her team & other areas:
  • Consumer & market deep understanding for Innovation development
  • Work on the ̈reason why ̈ of each Innovation for his/her portfolio.
  • Give direction to field marketing team for innovation development
  • Define the right number of Innovations for his/her portfolio
  • Ensure talent management by:
  • Providing development opportunities for his/her team
  • Ensuring compliance of talent management process
  • Providing coaching & feedback to the team.
  • Assure A&M control across CARICAM region as the A&M gatekeeper for C&C category:
  • Provide correct control tools for the CARICAM team
  • Assure and keep pepsico supply chain policies
  • Assure A&M spend alingned with working & non working policies.
  • Aligned with supply chain, R&D,MX teams:
  • Participating in Supply Chain forums
  • Actively collaborate with the MX R&D teams to align the MX productivity agenda in CARICAM for the Gamesa portfolio
    • Qualifications

    Who Are We Looking For?

  • Education

    • Bachelor's Degree (Marketing Business Administration in preference).

  • Experience
  • Knowledge of Microsoft Office tools.
  • Languages: Communication skills in Spanish and English written and spoken
  • In preference, if has experience of working in a media agency and understands de relevance of Digital strategies.
  • Leadership
  • Highly organized
  • Strong sense of urgency and teamwork oriented.
  • Good interpersonal skills
  • Analytic capacity.

    • If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

    What can you expect from us:

  • Opportunities to learn and develop every day through a wide range of programs.
  • Internal digital platforms that promote self-learning.
  • Development programs according to Leadership skills.
  • Specialized training according to the role.
  • Learning experiences with internal and external providers.
  • We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
  • Financial wellness programs that will help you reach your goals in all stages of life.
  • A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
  • And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

    • We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.

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