Annual strategies & planning according to the corporate guidelines and brand needs. Continuous monitoring in order to ensure compliance with the objectives established by the organization

Defines and validates, together with the Brand Team and Marketing Director, the objectives set by each brand, according to the corporate requirements and local specifications

Works with Brand Mgrs to prepare media briefs and evaluate their effectiveness using a variety of media touchpoints. Selects advertising strategies that maximizes brand appeal

Annual negotiation of the Media rates, through the analysis of past scenarios, trends and costs, in order to recommend to the General Management, Marketing Management and Division, competitive negotiations for the subsidiary according to the current legal framework

It is responsible for all aspects of Programmatic campaigns: planning and implementation. This involves securing best practice coordination with the agency implementation and campaign set up.

Identifies new opportunities or weaknesses/limitations of audience strategies

Oversees / works with agency stakeholders to manage, implement and deliver Audience Buying projects on the likes of DMP, dynamic creative, multi-touchpoint attribution, etc. (e.g. improving campaign operation efficiency such as reporting automation, developing process/service, etc)

Creates documents to showcase campaign performance and provides in-depth analysis of results for Personalization purposes

Advises Senior Management on Media related topics

Keeps the categories informed of the changes that have occurred in the media environment, which may affect their brands, so that the necessary preventive and corrective measures are taken

Provides supervision to the Brand Team on the implementation of agreed media plans

Attends and provides the necessary information on the Internal, External and Corporate Audit processes related to the Marketing area

Works hand-in-hand with the media agencies during the media plan implementation process

Reviews the established Media Flow Chart monthly with the Brand team and the Agency, in order to determine the guidelines that will be executed by the Agency

Ensures the timely preparation of the media analysis by the agency, in terms of reach, frequencies and other

Media KPIs in order to ensure achievement with the targets set

Monitors media performance and budget and recommends corrective actions

Ensures the strict compliance of the media budget, through the detailed analysis of the accounting closings, in order to establish the necessary alerts for the adequate control of expenses, and design savings plans that allow the efficient use of resources

Bachelor’s degree in Marketing, Advertising or Business Administration or related fields

At least 7 years of Functional Experience in Media Management and Programmatic

At least 3 years of CPG Industry Experience or in an Agency managing a CPG  account

Proficiency in DSPs usage, PMPs agreements, RTB and wider programmatic landscape

Strong analytical thinking and strategic skills for translating Analytics Audience

performance into strategic actions

Be confident working with numbers and large amounts of data

100% English Proficiency

Master’s degree in Marketing, Advertising or Business Administration