Nalu Vasquez

When I think about my work and how it can enrich my life, I always look for a mixture of passion and professionalism; I think of brands, organizations, or associations with a "soul." For me, that brand must have personality and feelings. Through language and communication, someone who seeks connection with their community, and one of the essential things, continuously transmits confidence. A humble touch in which compliments and feedback are welcome, a community of respect that takes life perspectives and helps to build a better world.

I am Nalu Vásquez, a full-time dreamer, communicator, and graphic designer. Digital marketer with experience in brands such as Range of Motion Project, El Zoo la Aurora, Saúl E Méndez, and Café Barista, and I am currently Marketing Manager in Grupo Alta and Helados Adela.

I am passionate about seeking experiences that can broaden my knowledge, move me out of my comfort zone, inspire me, and help me become a better professional.

I am a faithful believer in rhizomatic education, where I understand that you can learn from everything with passion and attitude. I love challenges and consistently seek to improve as a human and professional.

If you are interested in what you have read so far, I will share a little more about my career:

July 2022 - March 2023

MARKETING MANAGER

Grupo Alta & Helados Adela

The direction of the Marketing Department for both brands, development, and positioning of the products and experiences offered. Internal communication from the Group, communication strategy, campaign development, and PPRR from potential collaborations for Adela.

March 2022 - July 2022

DIRECTOR OF COMMUNICATIONS & OUTREACH (TEMPORARY)

Range of Motion Project / ROMP

Elaboration and execution of the strategic plan to expand the external visibility of the three countries parallel to create the communication department for the NGO that operates in the United States, Ecuador, and Guatemala.

April 2016 – February 2022

MARKETING MANAGER

Asociación Guatemalteca De Historia Natural / ZOO LA AURORA

Marketing Manager, Brand direction, social media, internal communication, public relations, media management. Coordination and development of events and activities carried out by the Zoo and responsible for the areas the Zoo has available for lease. The administrator of sponsoring brands and fundraising.

July 2012 – April 2016

CUSTOMER SERVICE AND SOCIAL MEDIA MANAGER

Café Barista / CMI ALIMENTOS

Coordination and development of social media strategies, endomarketing, and all experience that clients have in the stores. Loyalty Program management and customer satisfaction, KPIs ́s; Research and benchmark insights, analysis, and customer communication channel administration.

October 2009 - July 2012

CUSTOMER SERVICE COORDINATOR

Saúl E. Méndez

Develop and coordinate a continuous customer satisfaction program for clothing stores, restaurants, and uniform factories. KPI'S development and responsible for the protocol for Brand events, like the fashion show.

2023

BACHELOR OF MARKETING & MASTER OF MARKETING AND DIGITAL BUSINESS
ESI / SCHOOL OF MANAGEMENT

2019

CONTEMPORARY ART CURATOR CERTIFICATION

LA FOTOTECA

2014

MARKETING DIGITAL CERTIFICATION

EAFIT

2009 a 2013
BACHELOR ́S DEGREE IN COMMUNICATION Completed Courses Universidad Galileo

2009 a 2011

GRAPHIC DESIGN TECHNICIAN

Universidad Galileo